Carbon Re
A website and digital strategy for a carbon reduction business
The project has been a huge success, we are very happy and we look forward to working with them again in the future.
Carbon Re
A website and digital strategy for a carbon reduction business
Carbon Re is an innovative company that leverages AI to accelerate the decarbonisation of materials such as cement and steel. They are passionate about creating sustainable solutions that move us closer to a zero carbon future.
They needed a modern new website that represented the business and clearly communicated their key messages and values.
- Lead time:
- 5 months
- Sector:
- B2B, Technology
- Target type:
- B2B
- Website goals:
- Reposition the website, Increase visibility in search engines
Carbon Re have been growing quickly and leveraging the building interest in carbon reduction and AI to secure their position as the market leader.
They challenged us to deliver a website that could hold its own in the fast paced world of AI and technology, representing the business to visitors finding Carbon Re for the first time. The new website needed to be discoverable and to communicate their key messages, purpose and values.
We elevated and expanded their existing brand to create greater visual depth and a consistent experience. We introduced shape and form to their brand and design system, transforming stock imagery into imagery that looked like their own and could be used as part of the new website design.
Our marketing team delivered an SEO strategy to improve their rankings and discoverability in search engines. The strategy was used to inform the website structure, user journeys and SEO optimisation process.
Carbon Re use a dynamic logo in the main menu to showcase their offering.
We extended Carbon Re’s brand to provide greater depth and flexibility. Our team introduced shape and form to elevate the visuals and create a cohesive design.
Our designers briefed the website developers on how the website should load content and interact with the user as they explore.
Our marketing strategists delivered a digital strategy, selecting keyword targets for the new website. Keywords were selected that Carbon Re could realistically achieve and would drive new business and high quality traffic for the company.
I recently worked with Plug & Play to develop a high powered website to support our business and team as we entered a new phase of growth. Right off the bat, we were impressed! They quickly understood what we needed from both a design and a development perspective and approached our project in a transparent and strategic way. Our project involved a lot of hard work and coordination from our combined teams and Gabrielle in particular was excellent at managing the project. It has been a huge success, we are very happy and we look forward to working with them again in the future.
Bronte Black, MarComms and People Manager @ Carbon Re
