Noa were ready to step up their marketing efforts and needed a new brand, website and marketing strategy to deliver on their objectives. Their existing website was dated and didn’t appeal to their target audience. Our challenge was to evolve their brand and create a high performance website that appealed to their clients and candidates. The website needed to be flexible and able to scale with the business.

Noa were ready to step up their marketing efforts and needed a new brand, website and marketing strategy to deliver on their objectives. Their existing recruitment website was dated, clunky and didn’t appeal to their target audience. Our challenge was to evolve their brand and create a high performance website that appealed to their clients and candidates. The website needed to be flexible and able to scale with the business.

We evolved the brand identity and introduced new colours, typography, shape and imagery. The new brand was implemented within the new website to create a modern and dynamic interface that uses interactive elements and assets to engage users.

Our design team created branded assets for the website design, making use of multi-layered components that combine dynamic brand elements and imagery to support the user journey.

We delivered a high performance website that is built to be fast, engage users and drive conversions. Our designers curated the website structure in line with a digital strategy created by our marketing team. This approach ensures that the website supports SEO objectives and enables users to intuitively navigate.

Our team developed the website in WordPress to provide maximum content dexterity while ensuring that the brand guidelines are easy for Noa to implement as they continue to produce new content on the website.

The website is structured to target 2 core audiences: clients and candidates.

Our design team created dynamic branded assets that combine stock photography and Noa’s new brand. The outcome is a website design that feels unique and engaging.

We integrated the website with Logic Melon to pull through Noa’s job posts and track candidate engagement.

We colour coded job categories to provide visual cues on job posts.

As a small recruitment agency with a relatively low competitive position in search engines, Noa needed to be strategic to secure new keyword rankings. We focused on specific job roles and locations to create optimised landing pages that could be found by prospective clients and candidates in search engines. Being specific in this way means that Noa could carve their niche in the market without competing with the huge recruitment agencies with much stronger competitive metrics.

The team at Plug and Play were amazing from the start. They really took the time to listen to what we wanted to achieve with our new website and went above and beyond to make it a reality. They take the time to walk you through what they are doing (vital for someone like me who is not technically minded) and kept in regular contact during the build. After go live support has been superb too.

Neil Harvey, Co-Founder & Director @ Noa Recruitment