With Grace is a funeral provider that places people at the heart of their service.

They challenged us to transition them from a traditional funeral care model to offering an online service. They needed a new website to improve their user experience and provide the infrastructure for their digital offering. We overhauled their marketing and digital strategy to increase the effectiveness of their marketing, grow their visibility and enable them to be found online.

Ballie Ballerson regularly host hen dos, stag dos, work parties, birthdays and a range of other group social events. To drive sales and revenue there was a clear business case for targeting these group activities through more targeted digital marketing. To de-risk the project and maximise our success we undertook a ‘win strategy’ approach; reviewing each target set of keywords, reviewing competitive metrics, and measuring our ability to deliver results.

With improved navigation and prominent FAQs, customers no longer need to call or email. This reduces the support time for Ballie Ballerson and increases customer satisfaction.

To unify their bookings Ballie Ballerson use a platform called Design My Night. We customised and styled this integration point to be visually consistent with their website and brand.

Information on the website is transparent, providing clear pricing and inclusions.

We provided a part time Marketing Director to With Grace during this period of change, giving them a representative that would advocate for their business and manage their agency relationships. Together, we created a strategy for their digital ecosystem, including the technology used for various business functions, the website infrastructure, and their digital marketing channels which included SEO, PPC and paid social.

Regulation

Some of With Grace’s services are regulated by the FCA and others are not. We worked closely with their legal team to ensure that regulations were met and visitors were notified of regulation where necessary.

Ascend Studio utilised our UX designs to apply the new With Grace brand and create the final visuals for the website.

With Grace has a broad customer demographic and it was important that the website was accessible to all ages. We implemented clear user journeys and call to actions to ensure that the website remained simple and easy to use.

The website utilises interactive design elements, load animations and transitions to create depth.

We introduced a new plan builder within the pre-need user journey that enables individuals to create a custom funeral plan that is tailored to their needs. It was critical that the process remained straightforward and we achieved this with a 3 step user journey. The customer can see the inclusions and costs as they create their plan and when they’re happy with their selections, they can send an enquiry to the With Grace team. It’s an emotional time for many of With Grace’s customers and it can be overwhelming to enter deep discussions about their funeral arrangements. The goal of the plan builder is to provide autonomy to customers and enable them to explore their options privately before reaching out for help.

We delivered an SEO strategy that selected keywords that were used by prospective customers to find With Grace’s services. The website was optimised for the keywords that With Grace had a statistical opportunity to rank for and increase their visibility online. The strategy was used to guide the website user experience, enabling us to optimise the site to encourage visitors to land on deep and highly relevant content pages. We wanted to make it as straightforward as possible for With Grace’s customers to get the support and information that they needed.

Our team assessed With Grace’s digital ecosystem and recommended that their websites were combined into a single website. We reviewed the domains available and advised the best domain for the new website to launch on. The domain selected was new, therefore 2 websites needed to be seamlessly transitioned to the new domain and the domain equity transferred. Our team managed the domain migration process to mitigate the risks usually associated with domain changes. We ensured that best practice was followed and that the reputation metrics from the old domains transferred seamlessly to the new website, enabling the new website to perform and benefit from the great reputation of the business.

Find out how we manage domain migrations