They needed a polished new website that would represent them at their best to new clients and a brand refresh to meet the growing needs of the business.

Anemoi challenged us to deliver an interactive website that would bring their revolutionary energy saving technology to life and engage prospective customers. It needed to reflect the innovative and high performance nature of the business while generating new enquiries.

Anemoi had an existing brand that needed to be evolved and expanded to meet the growing needs of the business. We formalised the new brand within a brand book to enable the Anemoi team to consistently apply the brand long after the launch of their new website.

We drew on inspiration from ship sonar systems and water ripples to create a series of dynamic brand patterns that featured different interlocking circles. Implementing movement within the brand added depth and personality, as well as creating a more engaging digital experience.

Infographics and animations were produced to create an engaging design that didn’t rely on written text.

A series of icons, shapes and patterns were produced as part of the brand identity refresh.

We introduced new colours and brand patterns to Anemoi’s brand to add depth and flexibility. The new brand was implemented throughout the website to provide a dynamic and engaging user experience. We then created a set of brand guidelines to formalise how the brand and assets should be used by the team.

To compliment the brand work, our designers created a number of infographics to support the written website copy and communicate key messages.

In order to create an engaging website with lots of movement and transitions, we introduced an interactive design with parallax effects, colour transitions and hover states.

We codified some of the brand patterns into dynamic assets that could be used throughout the site. Our team implemented an interactive scroll animation on the homepage which responds to the scroll speed of the user and demonstrates Anemoi’s technology.