PPC Agency London

Our PPC agency team works with our clients to generate high quality leads for their businesses. We undertake paid keyword research using Google Ads and other PPC tools, in order to select target keywords that will be effective based on the business objectives. We build optimised Campaigns and AdGroups to tap into traffic with high intent who are actively looking for your services.

PPC Agency Surrey

If you are looking for a PPC agency in Guildford, Surrey or London, contact us today to see how our team can help you.

Pay Per Click Management Services

Our PPC advertising agency offers a large range of PPC services including:

  • PPC Management
  • PPC Audits
  • PPC Retainers
    PPC Account Optimisation
  • International PPC

Google Ads Management

Our Google Ads specialists can deliver the following ads and campaigns:

  • Google Search Ads
  • Google Display Ads
  • Google Remarketing Ads
  • Google Performance Max Ads
  • Google Shopping Ads

We also work with Bing, YouTube and Social to deliver:

  • Paid Video Ads including YouTube
  • Paid Social
  • Bing Ads

Frequently asked questions

What is PPC?

PPC stands for Pay Per Click advertising. It is a type of advertising that enables businesses to pay to appear for search terms in search engines. The goal is to increase visibility, traffic, sales and lead generation through targeted ads. Although traditionally businesses would pay for every click their ads receive, there are also other payment methods including CPM (cost per 1000 impressions) and CPC (cost per conversion). These would all fall under the umbrella term ‘PPC’

What are PPC Ads?

PPC Ads are a type of digital advert where a business pays to appear in prominent places on the internet. Google Ads is a popular PPC platform, however PPC ads are also available on Bing, YouTube and social channels. There are a number of different PPC ad types that help businesses to achieve different goals.

What are PPC campaigns?

PPC campaigns are groups of PPC ads that work together to achieve similar goals. For example, campaigns may be built around keyword groups, audiences, locations or other factors.

How much does a PPC agency cost?

There are two main cost centres for PPC. The first is the Media Spend / Ad Spend, which is paid directly to the platform eg. Google Ads or Bing for the ads themselves. The second is the PPC Agency fees to manage, optimise and grow the account.

Overall spend can vary from a few hundred pounds a month to hundreds of thousand pounds a month, depending on your goals, scale and the opportunities available with the keywords and audiences you’re targeting.

How much should I spend on PPC ads?

We build a recommendation for every client based on comprehensive research and data that is specific to your business. Our PPC experts work to generate the greatest ROI for your business and will recommend spends accordingly. Typically, our clients spend between £1k – £30k per month but there is no one-size-fits-all approach to PPC.

PPC agency

Accelerated Pay Per Click performance

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Cole & Son PPC agency London

Generate high quality leads and reach new customers with optimised PPC campaigns.

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Unlocking paid marketing channels

Paid search is a business-changing marketing channel with the potential to fast-track your KPIs and revenue goals. Our specialists work cross sector and bring insights and expertise on the best paid strategies to drive PPC success, whatever your starting point.

GPE conversion rate optimisation

Grand Prix Events

A global F1 ticket retailer.

+1134% in PPC revenue

+334% PPC conversions

+220% average PPC order value

Grand Prix Events

Cole & Son

A luxury wallpaper retailer selling globally.

+10.3% increase in PPC sales

10x ROI on ad spend

Cole & Son

PPC campaign types

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Search Ads

Be found by people who are actively searching for your products & services.

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Display Ads

Build awareness and get in front of your target audience online.

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Shopping Ads

Show your products when your target customers are shopping online.

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Performance Max

Leverage different ad types to achieve your goals within a single campaign.

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Remarketing

Follow up with previously engaged website visitors to bring high quality traffic back to your website.

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Video Ads

Build awareness with video campaigns on YouTube.

Daylight Company

Specialist lighting company.

+188% increase in PPC revenue

Daylight Company

Home & Roost

An ambitious hutch and coop retailer

+146% increase in PPC revenue

+50% increase in ad conversion rate

-52% cost per click

Home & Roost

Sebastian Mann

“I’ve worked with a number of web development and digital marketing agencies previously, and Plug & Play are a cut above the rest.”

Sebastian Mann

Sebastian Mann, Founder, Minale + Mann

Your goals, our expertise

Whether you’re looking for PPC management and optimisation of an existing account, or are exploring PPC services for the first time, our paid media specialists will make recommendations to deliver the best ROI from your campaigns.

For existing accounts, we’ll start by identifying the opportunities to optimise the account and more effectively achieve your goals.

For businesses looking to start PPC for the first time, we’ll assess your target audience and keywords, and recommend campaigns to start driving high quality traffic and conversions. We’ll start small to prove the business case, then scale the account to maximise the reach and impact.

Developing your PPC win strategy

Most of our clients are looking to achieve 3 main goals from their pay per click campaigns.

  • Increase sales
  • Increase lead generation
  • Increase brand awareness

Our PPC specialists will leverage tried and tested strategies that have driven growth for businesses like yours to harness growth opportunities and drive your business and marketing objectives.

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PPC services

Campaign Creation

Build new campaigns with data-backed structural, keyword and budget recommendations.

PPC Audits

Identify opportunities to increase your reach, lower cost per click, and increase conversions.

PPC Strategy

Create a PPC strategy based on research, data and ROI.

Account management & optimisation

Optimise and grow your campaigns with a monthly PPC retainer.

Tracking, Reporting & Dashboards

Receive regular reports that are augmented with expert interpretation and recommendations.

International targetting

Maximise your reach with global campaigns.

Connecting the dots on your marketing

Our PPC team collaborates closely with your in-house marketing team, our broader digital agengy team, and other agencies in your ecosystem to create a joined up marketing approach. In this way, we can achieve the best business outcomes by harnessing the cross-over between marketing channels, technologies and teams.

If you’d like a single agency to manage your marketing, we also offer SEO, CRO, brand strategy, classical marketing, and full service marketing.

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