Home & Roost sell hutches, runs and accessories for rabbits and other domestic pets. Seeking to expand on their success, they approached Plug & Play for a new eCommerce solution and a digital marketing strategy.
- Lead time:
- 4 Months
- Sector:
- Retail
- Target Type:
- B2C
- Demographic:
- Family Consumers
- Website Goal:
- Increase Online Sales
- Services:
- eCommerce Web Design, Digital Marketing
- Scope
- Resource
- 1x Brand Designer
- 1x Website Designer
- 1x Website Developer
- 1x Project Manager
- 1x Quality Assurance Tester
- 1x Marketing Strategist
- 1x SEO Specialist
- 1x PPC Specialist
Post-launch website results
In order to drive revenue for Home and Roost, we focused on delivering material improvements to their organic Google keyword positions, eCommerce conversion rate and Google Ad campaigns.
Challenge
When we started work with Home & Roost, their website was experiencing issues with page speed, lack of content and poor keyword targeting. As a result, their SEO was poor and their PPC campaigns were struggling with high costs and lower than expected returns. We overhauled their digital marketing strategy and rebuilt their website, delivering a significant return on investment.
Google Ads and conversion rate optimisation
After an initial review of Home & Roost’s existing Google Ads account we realised that we needed to rebuild their campaigns from the ground up. Within a few months, we were able to increase their revenue from PPC visitors by more than 146%. We achieved this by reducing their CPC (Cost Per Click) by 52% and increasing their PPC eCommerce conversion rate by 50%.
Improving display advertising
When we initially took control of the Home & Roost display advertising it was struggling with high costs, low click volume and poor audience targeting.
Following our work, year on year impressions were up more than 13%, clicks grew by more than 874% and the click through rate was up by about 758%. All of this was achieved with a negligible increase in the budget.
“Working with the team at Plug & Play has been a pleasure, their professional and positive attitude to whatever you throw at them is refreshing and from past experience most welcome. P&P’s desire to understand our business from the start of our relationship has enabled us to grow into new areas of the market we hadn’t considered before.
We see Plug and Play as part of our business family rather than an agency we use and look forward to the future as we go from strength to strength.”
The website
We delivered a WordPress website with WooCommerce to provide an elevated user experience to Home & Roost’s customers. Our team increased the accessibility of product pages and created an SEO strategy to guide the website structure and build.
The new website and marketing strategy was business-changing for Home & Roost, dramatically increasing revenue and creating a flexible platform for continued growth.
SEO optimised
We improved Home & Roost’s rankings by targeting valuable organic keywords that would drive sales. We assigned a keyword focus for each page and generated new engaging content. We created product page content to encourage search engine rankings and drive conversions.
