Ocean Outdoor is a specialist media company that manages global billboard and digital screen real estate. They manage some of the most iconic landmark advertising locations worldwide.
They needed an international website that would enable their clients to build their own advertising packages in 7 different locations and languages.
- Lead time:
- 9 Months
- Sector:
- Advertising
- Target Type:
- B2B
- Website Goal:
- Create a flexible platform for growth that will enable the Ocean Team and deliver a new look & feel
- Services:
- Web Design, Web Development, International Targeting, WordPress, Digital Marketing, Content Entry & Migration
The challenge
Ocean Outdoor challenged us to deliver a modern new website that provided a clean interface for their clients to browse advertising spaces and build Collections.
The client needed a website that would enable their large team to consistently create content with an intuitive CMS. The website needed to be flexible, scalable and enable their marketing team.
- Scope
- Figma Wireframe Prototypes
- Figma Design Prototypes
- UX Design
- WordPress Development
- Multi-lingual & Multi-territory
- Advertising Location List-builder
- Wishlist Functionality
- SEO Strategy
- 3D Google Map Experiences
- Content Entry & Migration
- Resource
- 1 x UX & UI Designer
- 1 x Website Designer
- 1 x WordPress Developer
- 1 x Backend Developer
- 1 x Quality Assurance Tester
- 1 x Project Manager
- 1 x SEO Strategist
The website
The client was looking for an elegant website design that was effortlessly beautiful and high quality. Our designers created a clean design that enabled Ocean’s products and services to shine through.
To simplify the complex user flows on Ocean’s website, our UX design team mapped out new user journeys and page structures to deliver a quality user experience that enabled Ocean’s customers to self-serve and explore advertising spaces.
International targeting
We delivered a multi-territory WordPress website that enables Ocean to deliver regional content and messaging, and targeted regional SEO strategies to deliver the best user experiences and performance outcomes for the website. The website targets 7 global territories in multiple languages.
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target territories
Collections builder
Ocean’s clients can browse millions of advertising locations on the website and build them into Collections. Collections work similarly to a wish list where users can save advertising locations into different Collections lists and share their lists with colleagues and clients. Users can also browse networks of locations that are frequently bought together.
Ocean Outdoor receives a copy of each Collection that is created and the associated contact details to help provide a high level of customer service to prospective customers.
Data visualisations
We delivered an engaging way to visualise data and charts to showcase the demographic data of Ocean’s advertising locations and the people who walk by the locations. Our developers integrated with Columbus, Ocean Outdoor’s custom API, to retrieve the data and display it in a beautiful way online.
SEO strategy
Having never previously explored SEO as a marketing channel for the business, opening up an organic traffic channel was a huge opportunity for Ocean.
We worked with Ocean’s marketing team to deliver a strategy that was tailored to their business and offering. Our goal was to attract prospective new clients from search engines by increasing Ocean’s rankings and making them more discoverable for non-branded search terms.
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Increase in page 1 rankings since launch
In the keyword chart above, blue bars represent positions 1-3 in Google and green represents rankings on the rest of page 1.
Following launch, Ocean Outdoor have experienced an immediate rise in keyword rankings, particularly keywords ranking on page 1 of Google.
