Toothpic is a tele-dentistry company that provides 24/7 digital access to a dentist. They connect the public with dental specialists, and also work with insurance providers to expand their range of coverage and reduce the cost of claims.
- Lead time:
- 14 Weeks
- Sector:
- Healthcare
- Target Type:
- Insurance Companies in the US
- Website Goal:
- Refresh the look and feel of the brand & Improve alignment with target customers
- Services:
- Web Design, Web Development, Brand
- Scope
- Adobe XD Prototypes
- Adobe XD Design
- Brand Identity
- Brand Guidelines
- Interaction Aesthetic
- WordPress CMS
- CDN Set Up
- Social Media Post Templates
- Presentation Template
- Resource
- 1 x Project Manager
- 1 x Creative Director
- 1 x Web Designer
- 1 x Brand Specialist
- 1 x Front-end Developer
- 1 x Back-end Developer
- 1 x Quality Assurance Tester
- 1 x Digital Marketer
The challenge
Toothpic challenged us to evolve their brand identity and diversify their brand assets to provide their marketing team with more flexibility for their campaigns. Having experienced rapid growth, they needed to realign their brand position to their target audience and refresh their website to best represent the business online.
The Toothpic team had been battling with a difficult to use content management system and needed a platform that would enable them to implement their marketing strategy and move quickly when managing campaigns.
Post-launch website results
Launching their new website design, Toothpic were looking to refresh their look and feel, and improve the user experience.
The brand
We combined a number of brand elements to lift the page and achieve a unique and recognisable brand.
Creating engagement
We developed an interactive design to engage visitors and guide them to enquire.
B2B and B2C
We structured the user journeys around B2B and B2C audiences, providing relevant information in each user flow.
Our approach
We partnered with Toothpic to design and build a new WordPress website in line with their marketing strategy. Alongside this, we evolved their brand to provide a greater level of flexibility for their campaigns.
Our creative design team combined the new brand assets into an interactive and polished website design.
The Brand
We refreshed and expanded Toothpic’s brand guidelines to include an updated accessible logo, broadened colour palette and colour usage guide, brand shapes, patterns, typefaces, image guide, and presentation template.
As a software company in the dental space, it was important for the brand and website to achieve a soft clinical feel, but with the personality and quirkiness of a tech company.
